Have you ever thought about what makes Adidas one of the most trusted sports brands in the world? How it manages to stay at the top, whereas its competitors rise and fall. The answer lies in its mission and vision statement.
Adidas' mission and vision statement analysis shows how the brand became a global sportswear leader. Adidas has built its identity on the basis of performance and innovation. It has also inspired athletes at all levels.
The company’s vision and mission highlight its goals and values in the long run. It also explains why Adidas is achieving continuous growth and staying committed to its purpose.
In this article, you will see what these statements mean in simple terms. You will also learn how they guide Adidas’s strategies and why they remain central to the company’s lasting success.
In this article
Overview of Adidas
| Founded | 1949, Herzogenaurach, Germany |
| Headquarters | Herzogenaurach, Germany |
| Revenue (2024) | €23.68 billion, 11% growth from 2023 (report.adidas-group.com) (Investing.com) |
| Operating Profit (2024) | €1.337 billion, a jump from €268 million in 2023 (report.adidas-group.com) (adidas-group.com) |
| Net Income (2024) | Approximately €824 million (adidas-group.com) |
| Revenue by Region (2024) | EMEA 32%, North America 22%, Greater China 15%, Latin America 12%, others (Investing.com) (Wikipedia) |
| Number of Employees (2024) | About 62,000 (Wikipedia) |
| Store Count (2024) | Approx. 1,863 physical stores worldwide (Investing.com) |
| Official Website | adidas-group.com |
What is Adidas Mission Statement?
Adidas’s mission statement clearly defines its purpose and goals. The brand has always aimed to remain the best sports company in the world. To achieve this, it delivers high-quality, innovative products and designs that give athletes a great experience.
The mission also shows Adidas’s commitment to sustained performance and customer satisfaction. It guides the company’s decisions, helping it grow and secure a leading position in the global sportswear market. The main points of this mission can be highlighted as follows.
Product Excellence
Adidas places the highest importance on product quality. Its sports products are built to last, designed to look stylish, and created to improve athletic performance. Every shoe, piece of apparel, and accessory is carefully made to meet the needs of athletes.
The company ensures this quality by investing heavily in research and innovation. This allows Adidas to design products that are more comfortable, better fitting, and performance enhancing. The strong focus on excellence gives confidence not only to professional athletes but also to everyday sports lovers.
Innovation
The company constantly uses new technologies and materials to enhance its products. Designers and engineers work together to make them easier to wear, stronger, and more comfortable for athletes and consumers.
These innovations help athletes perform better while also enjoying a safe and stylish look. The company also uses eco-friendly fabrics and adds features like advanced cushioning in shoes for extra comfort. With the support of research and technology, every Adidas product strikes the right balance between performance and design.
Customer Experience
Customer experience is a top priority for Adidas. Every interaction, whether online or in-store, is designed to be simple and enjoyable. Staff provide friendly support, while the website and apps are easy to navigate.
Feedback is always valued and used to improve products and services. Personalized offers and recommendations help customers feel understood. Adidas also runs events and campaigns that connect with sports lovers worldwide. These efforts build trust, create loyalty, and strengthen the bond with the brand.
Sustainability
Adidas has always made environmental protection a priority. As a global company, it aims to use resources responsibly and reduce harm to the planet. Sustainability is one of the main goals guiding its products and operations.
The company uses recycled materials in shoes, apparel, and accessories. Energy-efficient processes help cut down its environmental footprint. In factories, water and waste are carefully managed. Products are designed to last longer, while packaging comes from sustainable sources.
Adidas also works with partners to promote eco-friendly practices. By focusing on sustainability at every step, the brand supports a healthier environment. This approach also strengthens its reputation and deepens its connection with customers worldwide.
What is Adidas Vision Statement?
Adidas’s vision statement is about becoming the global leader in sports product design. The brand aims to inspire and support athletes in reaching their full potential. To achieve this, Adidas focuses on creating high-quality, reliable products that athletes and sports enthusiasts can trust worldwide.
Global Leadership
Adidas’s main goal is to lead the global sportswear market. It works toward this by creating new and improved products.
To stay competitive, the company invests in advanced technologies. Strong marketing campaigns also help boost worldwide recognition.
Much of Adidas’s influence comes from partnerships with athletes around the world. Expansion into new markets adds to this influence and strengthens its global reach.
Inspiring Athletes
Adidas connects with athletes at every level and aims to help them reach their full potential. Its products are designed to combine performance, comfort, and style, making sports more enjoyable for everyone.
The company runs programs and campaigns that encourage people to take part in sports. Collaborations with athletes inspire fans and create a deeper bond with the brand. These efforts build strong communities around fitness and competition.
Adidas also provides training tools that support athletes as they grow. From beginners to professionals, everyone is given the chance to improve step by step. By inspiring athletes, Adidas earns trust, strengthens global recognition, and empowers people to play sports with confidence and safety.
Core Values of Adidas Company Vision and Mission Statement
Adidas’s core values explain why the company has achieved steady progress over the years. The brand has stayed true to these values for decades, weaving them into daily operations and every major decision. These guiding principles shape Adidas’s identity and long-term growth. The main core values are as follows:
Performance
Performance is at the heart of every Adidas product. Each item, whether shoes, clothing, or gear, goes through rigorous testing. The goal is always high performance, durability, and comfort.
Innovations help athletes improve speed and strength, leading to better results. This focus on performance is strongly reinforced by Adidas’s mission and vision.
Both professionals and beginners trust the brand. Athletes rely on Adidas products for training and competition across nearly every sport. Feedback from athletes is used to refine designs, while technology and creativity work hand in hand to deliver results.
Performance remains the central value. And for this very reason, sports enthusiasts trust Adidas worldwide.
Customer Centricity
Adidas puts customers first in everything it does. Every concern is handled with care, and both online and offline processes are kept simple. Services are easy to use, and staff provide helpful guidance when needed. This commitment to satisfaction is a clear part of Adidas’s mission and vision.
To keep customers engaged, Adidas offers loyalty programs, special offers, and personalized recommendations. Feedback is collected, reviewed, and used to make improvements. Events and campaigns also create meaningful connections with consumers.
Every interaction reflects care and quality, which builds trust and loyalty. Through these customer-focused strategies, Adidas strengthens brand advocacy and remains a preferred choice worldwide.
Inclusivity & Diversity
Inclusivity and diversity are core values at Adidas. The brand supports equal participation in sports and creates programs to help marginalized athletes and communities. Its vision also highlights diversity, with teams made up of people from different backgrounds. This ensures products meet the needs of all genders, ages, and abilities.
Adidas campaigns celebrate diversity in both sports and everyday life. Partnerships promote social causes across the world, while equality and accessibility guide product design and business processes.
The brand welcomes everyone to sports and builds stronger community relationships. This commitment inspires inclusion and also expands the brand’s global influence.
How to Make a Mission and Vision Statement for a Company?
When you make a mission and vision statement, you’re defining both the present and the future of your company. The mission explains what your business does right now. The vision describes where you want to go in the long run. Here’s how you can build them step by step:
- Mission: Define your current purpose, what you do, and who you serve.
- Vision: Describe your future goals and the impact you want to make.
- Core Values: Identify the principles that guide your decisions and actions.
- Clarity: Use simple, clear, and inspiring language.
- Feedback: Write several versions, ask for input, and refine.
- Final Check: Make sure both statements reflect your purpose, values, and direction.
Use a Professional Adidas Mission and Vision Statement Analysis Maker
To create and analyze a company’s mission and vision effectively, you can use EdrawMind. The tool comes with built-in templates designed for mission and vision mapping. You can lay out Adidas’s mission and vision visually, link core values, and highlight long-term goals.
You can also add notes, highlight key points, and refine ideas step by step. Collaboration is simple too, since teams can work on the same mind map in real time. With these features, EdrawMind makes the process clear, structured, and engaging.
Tips to Make an Adidas Mission and Vision Analysis Using EdrawMind
Make sure to download and install EdrawMind before starting the steps.
Step 1: Start by Creating a Blank Mindmap
- Use your Wondershare account to log in. But if you don’t have one, use your socials to sign into the app.
- Select Create from the left panel of your home screen.
- Choose Blank Mindmap from the Blank Document menu.
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Step 2: Select Layout
- Click the dropdown menu of the layout from the layout window on the right side of the screen.
- Move up and down to Select the Layout. The default layout is Mindmap (LogicMap-Right).
Step 3: Change the Theme and Background
- Click the dropdown menu of the theme style from the map window on the right side of the screen.
- Move up and down to select the theme. You can also change Theme color and Theme font below.
- Select the background color and texture below the theme menu.
Step 4: Insert Heading and Main Topics
- Click Main Idea and write the main heading, for example Adidas Mission and Vision Statement Analysis.
- Click Main Topic and write mission, vision, and core values.
Step 5: Create Sub-Topic Tabs
- Click on each branch to create branches for sub-topics.
- After clicking on branches, press the Tab button on the keyboard. Sub-topic tabs will start to appear.
- To create more than one sub-topic branch, click the main topic tab again.
- Press the Tab button on the keyboard. Another subtopic will appear.
Step 6: Fill Out Sub-Topic Tabs
- Click on sub-topic tabs to start filling them.
- Fill the sub-topics tabs according to the required statement analysis. For example, the subtopic of Adidas's Mission is product excellence, innovation, etc.
Step 7: Save and Export
- Once it’s complete, download it by clicking File in the top-left corner of the toolbar.
- If you want to download the file in EdrawMind’s default format, select Save.
- If you want to save the file in other formats like JPG, Word, PPT, HTML, TXT, PDF, or PNG, select Export from the same menu.
FAQ
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What are Adidas’s mission and vision?
Adidas' mission is to lead the global sports products industry. It promotes an active lifestyle, improves sports, and creates innovative products. The vision is to be a design leader all over the world. It focuses on top-quality design, maximizes performance, and expands access. -
Why use EddrawMind for mission and vision statement analysis?
EdrawMind converts complex missions and vision elements into a visible mind map, making them easier to interpret. It structures main themes such as mission, vision, and main values in an intuitive format. This provides clarity and adaptation to strategic messages. -
What benefits do EdrawMind’s visuals provide in the Adidas mission and vision analysis?
Visual charts clarify complex ideas. Adidas’ mission, vision, and core value mapping help readers to see the relationship between strategies, values, and business goals quickly. It also makes presentations and reports more attractive.
Final Words
Adidas’s mission and vision statement analysis shows why the brand is a global leader in sports products. The company focuses on innovation, performance, stability, and customer experience. These priorities drive growth and inspire athletes worldwide.
With tools like EdrawMind, the statements become easier to visualize and understand. The analysis highlights how Adidas stays true to its purpose. It also shows how the brand reaches long-term goals and keeps its values at the core of every product and strategy.
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