Subway's mission statement is "To thrill every customer because they want to share with their friends – with excellent value through fresh, tasty, manufactured sandwiches and an extraordinary experience."
In this article
Overview of Subway
Subway, a fast-food business, offers a mission statement that might help you understand how to create a work-life balance-friendly corporate culture. Subway's mission statement guarantees its personnel will be "totally devoted" to delivering consumers an "ever fun and new" experience.
This is an excellent illustration of how businesses might implement work-life rules. When you begin to learn more about Subway’s mission-vision statement, you can first see the company’s overview to give you a grounded look at where it is today:
| Aspect | Information |
| Founded | 1965 |
| Headquarters | Shelton, Connecticut, USA |
| CEO | Jonathan Fitzpatrick |
| Annual Revenue | US$971.9 million (2023) |
| Market Cap | (N/A, privately-owned company) |
| Key Products | Focus on store modernization, menu refresh, and digital ordering |
| Latest Growth | 9.8% increase in same-store and 11.1% in digital sales (2023) |
| Official Website | www.subway.com |
Subway’s Mission Statement
“Being the world's preferred spot for discovering excellent value and unusual choices.”
Subway’s mission statement demonstrates its determination to go above and beyond to gain recognition that gets customers coming back for more. The following are the key points of the statement:
Enhancing Health
To meet the first need, Subway encourages a practice in which its food items' nutritional benefits and hygiene are prioritized above quantity. The corporation sees this as a big commercial strategy that will make Subway a household name.
Reasonable Prices
It connects to the second issue, where Subway delivers all of its salads and sandwiches at the best and most appealing rates to guarantee that they are reasonable and provide customers with value, given the nutritional quality.
Unusual Choices
Subway focuses on “unusual choices” because it tries to destigmatize the idea that fast food equals unhealthy food. While offering the same speedy service time linked to these big chains, Subway still provides nutritional value to its consumers.
Subway’s Vision Statement
“Be the #1 Quick Service Restaurants (QSR) franchise in the world, while offering fresh, tasty sandwiches and an excellent experience.”
Subway’s vision is focused on the company's ability to impact the business. It consists of the following components:
The World’s Number One Quick-Service Restaurant
At Subway, being ahead of the rankings is necessary to become the greatest locally and globally in the United States. Subway seeks to be a fast-food restaurant that offers healthy meals for its consumers.
Sandwiches That Are Both Fresh and Tasty
The firm adds to this effort by guaranteeing that only the greatest foods are served. It also takes things further by pairing its products and user services for a wonderful experience.
Subway’s Core Values
Subway's core values include family, teamwork, and opportunity. Subway has a well-defined set of values. They place a premium on family, collaboration, and possibility; these principles are at the heart of their operations.
“Family, teamwork, and opportunity” are among the subway's fundamental principles. Subway's principles drive the company closer to its goal and vision. Subway's success is due to the cohesiveness and corporate culture, which allows it to seize each opportunity.
The company understands it can accomplish more if various experiences work together toward a common objective, with ownership for each task. The potential component demonstrates Subway's desire to engage each franchisee's entrepreneurial mindset.
How To Make a Subway Mission Vision Statement Analysis Mind Map
Studying Subway’s mission and vision statements becomes easier when the information is on a mind map. Instead of reading the statements in long text form, a mind map organizes them into smaller, connected ideas. This visual method helps explain Subway’s current purpose through its mission and shows its long-term direction through its vision. For Subway, this approach highlights its goals of serving fresh, affordable food and expanding its global presence.
Use a Professional Mission Vision Statement Analysis Mind Map Maker
You do not need advanced design skills to make a mind map. With Wondershare EdrawMind, you can build one quickly using its ready-made templates. Subway’s mission and vision should be placed as the main branches, then expanded with supporting ideas.
The software also provides AI tools to generate diagrams, suggest ideas, and format your layout. Once complete, the diagram can be exported into PDF, PowerPoint, or image formats for projects, reports, or business presentations.
Steps To Make a Subway Mission Vision Statement Analysis Mind Map
Here are the steps to follow to create your first Subway Mission-Vision statement analysis mind map. These are pretty simple and are best followed by loading up EdrawMind on the side:
Step 1
Edit the main topic to “Subway Mission-Vision Statement.” Then, edit the main branches into “Mission,” “Vision,” and “Core Values.”
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Step 2
Add in the subtopics under the main branches. This will refer to the breakdown of each statement. You can reference our discussion above, or make your own. It’s best to add examples, too.
Step 3
After finishing with the content, design your mind map. Incorporate Subway’s company colors, add logos, change the shapes, lines, or themes.
Step 4
Lastly, export your mind map into a PDF, JPG, or PPT file. EdrawMind supports different file types that you might need as well.
Tips When Making a Subway Mission Vision Statement Analysis Mind Map
Next, here are some great tips when making mind maps. This is not only for Subway’s mission statement analysis, but also works great as you go through your diagramming journey.
- Organize ideas by priority. Place the most critical points closer to the center, like freshness or global reach. Less critical details can branch further out.
- Use visuals for impact. Add icons like leaves for fresh ingredients or a globe for international growth. Small visuals make the map more engaging.
- Show connections. Draw lines between related mission and vision points. For example, connect healthy meals to the mission of customer well-being in the vision.
- Keep the structure balanced. Avoid overloading one side of the map. A balanced design makes the diagram easier to follow and more professional-looking.
- Highlight unique strengths. Use bold text or color to highlight Subway’s unique aspects, such as its build-your-own sandwich model.
- Think long-term updates. Design the map so you can easily add new branches. Subway’s strategies may shift, and the diagram should be flexible for changes.
FAQ
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What role do franchisees play in Subway’s strategy?
Franchisees run day-to-day operations and deliver the customer experience. They provide local market feedback and invest in store upgrades. Their performance is critical to brand consistency. Thus, they play an essential role in observing the mission-vision statement. -
How does Subway measure customer experience to implement its mission-vision statements?
Subway uses surveys, app ratings, and mystery shoppers. Sales trends and repeat-purchase rates also indicate satisfaction. These metrics guide operational changes. By listening to its consumers, Subway can determine how they will " share with their friends.” -
What sustainability actions has Subway taken recently?
Based on its website, Subway focuses on packaging reduction and waste management. Some markets test recycled materials and energy-efficient equipment. Supplier standards are updated to include sustainability criteria.
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