The purpose and vision statements of Ford Motor Company are centered on product effectiveness and business leadership in the automotive sector.
In this article
Overview of Ford
Before analyzing Ford’s mission and vision, it helps to understand the company’s background and current market position. The table below provides key details:
| Name | Systerm |
| Aspect | Information |
| Founded | 1903 |
| Headquarters | Dearborn, Michigan, USA |
| CEO | Jim Farley |
| Annual Revenue | US$184.992 billion |
| Market Cap | US$46.72 billion |
| Key Products | Automobiles, trucks, SUVs, Lincoln luxury vehicles, electric vehicles (EVs) |
| Latest Growth | US$50.184 billion, a 4.97% increase YoY for Q2 2025 |
| Official Website | www.ford.com |
Ford’s Mission Statement
"Making someone's life better by making movement available and cheap" is Ford's company objective. This mission statement emphasizes the movement of people, which is a core role of vehicles and the transportation industry.
The importance of mobility in Ford's company reveals the company's social mission. The firm seeks to make people's transportation more efficient as one of the most prominent participants in the international market. The primary components of Ford's corporate mission statement are:
- Improve the quality of people's lives
- Make mobility easier to get
- Make mobility more accessible
Improve People’s Lives
The first component of the mission statement (improve people's lives) is a part of Ford Motor Company's value offer to its target consumers. The company's objectives, for example, are geared toward enhancing people's lives.
Making Mobility More Accessible
The other two components are included in Ford's business purpose statement, which makes such progress more precise. To improve people's lives, the company's strategic plans target mobility that is accessible and affordable.
As a result, accessibility and cost are factors to consider when evaluating Ford's ability to deliver on its value offer. The automobile industry views its role as a contributor to advancing transportation, thereby improving the quality of life.
Regarding strategic management goals, the corporate mission statement's affordability component is determined by selling prices and manufacturing costs, which are connected to Ford's generic strategic edge and intense growth initiatives.
Ford’s Vision Statement
"Becoming the world's most trusted and respected corporation, developing smart vehicles for a smart world," Ford's corporate goal states. The international corporation's strategic aim of being a leader in the automobile sector is reflected in this vision statement.
Ford's focus on smart vehicles aligns with market trends and customer expectations. The corporation wants to increase its profitability and relevance in a market that favors more efficient technology. The primary elements of the vision statement are:
- On a global scale
- The most dependable business
- Smart vehicle design
Global Scale
The first component of the vision statement (global scale) specifies Ford's target audience: the global vehicle market. The corporate vision is related to the company, which determines the performance and profitability of the company's vehicles.
Customers' trust in and choice for Ford electric cars, for example, are influenced by how the brand value of these vehicles is viewed. In this regard, the company's vision statement emphasizes that smart cars are a priority.
The Most Dependable Business
Ford also seeks to make dependable cars. The goal is that when customers think of cars, they’ll think of Ford because their vehicles are so reliable. This means less reliance on repairs and less stress from car breakdowns.
Smart Vehicle Design
Lastly, and related to being a dependable business, is having a clever vehicle design. This includes giving cars that provide the value customers need. This means adding more features to a package that drivers can rely on.
Ford’s Core Values
"The company believes that its employees' backgrounds, experiences, and views not only identify them as individuals but also help them provide automobiles that better people's lives in every way.
Ford has constructed a set of "truths," or ideals, that drive the company's operations, actions, and communications. They keep them concentrated on the most essential aspects of their lives.
- Putting customers first. Ford is concerned with what people require or what propels human growth. Customers, workers, partners, and neighbourhoods are all examples of people.
- Doing the right thing. People are committed to operating honestly and openly because they are associated with the company. They promote safe and inclusive environments that allow employees to work to their full potential.
- Being curious. It means looking at the world and one another with awe and curiosity. They are willing to learn from any scenario, think critically, and constantly question to understand better.
- Create tomorrow. They try to make positive changes in the present to enhance the future. They tackle challenges by being innovative, taking chances, and exploring.
- Play to win. Ford is in the business of creating value by emphasizing competitive fitness, efficiency, and agility. They make excellent selections to provide exceptional service.
- One Ford. This fundamental principle relates to forming cross-border networks and partnerships. They are open to suggestions and collaborate as a unit. They prefer to refer to it as a family.
How To Make a Ford Mission Vision Statement Analysis Mind Map
A mission-vision statement analysis can easily get messy. Analyzing one company can be troublesome, especially with the number of corporate and business principles involved. Hence, there is a need for diagrams like mind maps to organize all ideas.
Visual diagrams make mission and vision analysis easier to understand. For Ford, a mind map can clearly show how the company’s mission focuses on building reliable vehicles, while core values like innovation.
Use a Professional Mind Map Maker
If it’s your first time making mind maps, you might think they’re hard to make. However, with modern tools like Wondershare EdrawMind, the process has never been more straightforward. Before, you’d have to know some coding skills.
EdrawMind offers templates and WYSIWYG functions to make diagrams and mind maps. It also offers AI tools that can help you quickly analyze content by making diagrams or talking with a chatbot.
EdrawMind offers methods to make your brainstorming more productive. It also has over 210 diagram types; you’re not limited to mind maps. Nevertheless, the focus is on mind maps and how they can help analyze Ford’s mission-vision.
Steps To Make a Mission Vision Statement Analysis Mind Map
After being acquainted with the tool, please test it by making your first mind map. Download and launch EdrawMind, and follow the steps provided below to begin your mind-mapping journey:
Step 1
First, edit the main topic into “Ford Mission-Vision Statement.” This should encapsulate the topic of your map.
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Step 2
Second, edit the main branches. You should begin with the areas like “Mission,” “Vision,” and “Core Values.” However, you can add more if you prefer.
Step 3
Third, add the content under the main branches using the subtopic tool. Use the discussion above or refer to your notes on Ford’s core values.
Step 4
Fourth, design your mind map to make it your own. You can use EdrawMind’s number of themes, colors, shape styles, and more. Then, add logos or pictures.
Step 5
Lastly, export your mind map to share it with your friends. You can use file formats like JPG or PDF for easy sharing.
Tips When Making a Ford Mission Vision Statement Analysis Mind Map
Here are some tips you can follow. These can help you in improving your Ford mission-vision mind maps:
- Keep mission and vision separate. The mission should focus on Ford’s current role in delivering vehicles and mobility. The vision should highlight future goals like sustainability and innovation.
- Use short phrases. A mind map should be quick to read. Replace long sentences with keywords such as “smart mobility” or “future of transportation.”
- Add examples for clarity. Under sustainability, include sub-points like electric vehicles or green manufacturing. This makes abstract goals more concrete.
- Highlight Ford’s priorities. Bold or color-code central ideas such as affordability, reliability, and customer focus. These are at the core of Ford’s identity.
- Incorporate brand identity. Use Ford’s blue-and-white colors in your mind map. It makes the diagram more professional and connected to the brand.
- Balance your layout. Avoid putting too many details under one branch. A balanced map makes it easier to understand at first glance.
FAQ
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Why did Ford change its mission from selling cars to "freedom of movement"?
Car sales are declining. Mobility services are growing. Ford expanded beyond manufacturing to ride-sharing, electric vehicles, and autonomous driving. The old "Quality is Job 1" focused on products. The new mission focuses on outcomes. -
How does "human progress" in Ford's mission translate to business decisions?
Human progress means removing mobility barriers. This justifies serving underbanked customers through Ford Credit. It supports accessibility features in vehicles. It drives emerging market expansion.Some examples include Ford's partnerships in India and Brazil, which target first-time car buyers. This serves "human progress" while growing markets. -
What business opportunities does Ford's mission exclude?
The mission limits Ford to movement-related services. It rules out home appliances, general technology, or unrelated diversification. This provides focus but constrains growth options.
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