
Founded in 2017 by Rihanna, Fenty changed the beauty and fashion industries. It set new standards for inclusivity. It offers foundations for every skin tone and campaigns celebrating diversity.
Fenty’s mission, vision, and values highlight empowerment, creativity, and accessibility. The brand represents more than products.
It symbolizes cultural change by proving beauty has no single standard. Its guiding principles explain how Fenty balances global influence with responsibility.
Using EdrawMind, these values can be visualized in structured diagrams for clear analysis.
In this article
Company Overview of Fenty
Fenty is a global beauty and fashion house founded by Rihanna. Best known for its foundation line, which offers 40 shades, the brand expanded into skincare, fashion, and fragrance. The brand has become a leader in inclusivity worldwide.
Here’s a quick overview of Fenty:.
Company Overview of Fenty
| Aspect | Information |
| Founded | 2017 |
| Headquarters | Paris, France |
| Products | Makeup, Skincare, Fashion, Fragrance |
| Market Reach | Over 150 countries worldwide |
| Industry | Beauty, Fashion, Luxury |
| Brands | Fenty Beauty, Fenty Skin, Savage X Fenty, Fenty (LVMH |
| Key Focus | Inclusivity, Innovation, Empowerment |
| Corporate Strategy | Diversity, accessibility, sustainability, digital-first marketing |
| Revenue | $600+ Million |
| Official Website | https://fentybeauty.com/ |
This overview highlights Fenty’s role in reshaping beauty standards and its enduring cultural impact.
Fenty Mission and Vision Statement Analysis
Fenty’s mission and vision define its brand identity. Both highlight inclusivity, creativity, and empowerment. These guiding statements influence every product launch, fashion show, and campaign seen by millions worldwide.
Here’s a mind map created in Wondershare EdrawMind. It organizes Fenty’s mission, vision, and values into a framework for easy review.
Fenty Mission Statement
Fenty’s mission is:
“To ensure beauty is inclusive and accessible to all, inspiring self-expression and confidence.”
This mission emphasizes inclusivity. Fenty celebrates every skin tone, gender, and background through products designed for everyone. From foundation shades to lingerie, accessibility remains the heart of the brand.
Another theme is confidence. Fenty empowers individuals to embrace their identity. The mission statement of Fenty encourages self-expression through fashion, music, and culture.
Creativity is also key. Fenty’s mission reflects a drive for bold ideas that disrupt industries. Each product launch blends artistry with empowerment, creating meaningful impact across beauty and fashion.
Fenty Vision Statement
Fenty’s vision is:
“To redefine beauty standards globally by leading with diversity, innovation, and authenticity.”
This vision expands the mission by focusing on leadership. Fenty positions itself as the global benchmark for inclusivity. It challenges beauty norms and inspires other brands to rethink representation.
The vision also highlights innovation. From groundbreaking product launches to digital-first campaigns, Fenty leads with fresh ideas. Innovation strengthens its role as both a trendsetter and cultural force.
Authenticity completes the vision. Fenty remains rooted in Rihanna’s influence, maintaining honesty and relatability. This ensures long-term trust between the brand and its global audience.
Fenty Core Values
Fenty’s values shape its growth and impact:
- Inclusivity: Products and campaigns celebrate diversity in all forms.
- Innovation: Constantly pushing boundaries in beauty and fashion.
- Empowerment: Encouraging confidence and self-expression.
- Authenticity: Staying true to its voice and origins.
- Sustainability: Committing to responsible sourcing and eco-friendly practices.
- Collaboration: Partnering with communities and creatives worldwide.
These values ensure Fenty maintains a balance between influence, responsibility, and creativity.
How To Analyze Fenty’s Mission and Vision Statements
Fenty’s mission and vision focus on empowerment and inclusivity. The mission highlights accessibility, while the vision emphasizes leadership and authenticity. Together, they explain how Fenty reshapes industries and builds global trust.
These statements also link to Fenty’s products. From beauty shades to fashion campaigns, every detail reflects diversity and creativity. The consistency across lines reinforces Fenty’s role as a cultural pioneer.
Responsibility also defines Fenty. Through sustainability and community support, the brand ensures progress benefits both people and the planet. Its mission and vision balance business success with ethical impact.
For students, professionals, and entrepreneurs, Fenty’s mission and vision provide lessons in purpose-driven growth. They show that business thrives when people, culture, and creativity remain at the center.
The next part will recreate Fenty’s mission and vision statements on a mind map using a professional tool.
Use a Professional Mission and Vision Mind Map Maker
Creating Fenty’s mission and vision statement into visuals makes analysis easy. A mind map organizes inclusivity, empowerment, and innovation into branches. This makes Fenty’s brand values easier to review and connect with strategy.
EdrawMind is the ideal tool for this task. The platform has built-in templates, AI features, and export options. Anyone can map Fenty’s guiding principles with a click. The platform makes analysis fast, polished, and ready for learning or professional use.
Here are EdrawMind’s features that make it the ideal tool for creating diagrams:

Pre-Made Templates
EdrawMind offers ready-to-use SWOT templates.
For Subway, you can start with a food industry design and customize it with factors like “menu innovation” or “delivery growth.” Templates save time and improve clarity.
AI Assistance
The AI Mind Map Generator creates structured SWOT maps in seconds. By typing entries such as “franchise model,” “menu fatigue,” or “digital ordering,” users can instantly generate a full analysis.
Collaboration Tools
Teams can co-edit a Subway SWOT analysis in real time. This makes it useful for group projects, strategy meetings, and business reports. Different insights can be combined into one structured diagram.
Cross-Platform Access
EdrawMind is compatible with desktop, mobile, and web platforms. This makes it easy to access SWOT diagrams from anywhere. This flexibility ensures that Subway’s strategy analysis remains up-to-date across teams and projects.
Export Options
Users can export SWOT diagrams into PDF, PPT, Word, or image formats. This makes it easy to incorporate the Subway SWOT analysis into presentations, assignments, or strategy reports.
Steps To Make a Mission and Vision Mind Map
Creating a Fenty mission and vision mind map in EdrawMind takes only a few minutes. The tool organizes guiding principles into visuals ready for study or presentation.
Follow these steps to make a mission and vision mind map using the AI Mind Map Generator:
Step 1
Download and install EdrawMind on your computer. Log in or register for a Wondershare account. Start a new project by choosing Local MindMap.

Step 2
Click the AI Mind Map Generation button from the top menu. Wait for a pop-up window to appear. Type your prompt in the dialog box.

Step 3
Enter “Fenty Mission and Vision” in the input box. Add words like inclusivity, empowerment, creativity, and sustainability.

Step 4
Click One-click generation. Wait for EdrawMind’s AI to create branches for Fenty’s mission and vision statements.

Step 5
Review the mind map. Add details like Fenty’s product lines, fashion shows, and cultural campaigns. Add subtopics as needed.
Step 6
Personalize the design with colors, themes, and clipart for clarity. Use the right-side panel to add more detail to your diagram.

Step 7
Save the completed Fenty mission and vision mind map. Export it as PDF, PowerPoint, or image files to share with your audience.
Tips for Better Mission and Vision Mind Maps
- Keep statements clear. Use keywords like “diversity,” “innovation,” and “confidence.” Short entries make the analysis sharper and easier to compare.
- Use color coding. Assign blue to Mission, orange to Vision, and green to Values. This makes sections easy to spot and follow.
- Add icons for meaning. A heart can symbolize inclusivity, while a crown shows empowerment. These visuals enhance the diagram and align with Fenty’s culture.
- Promote teamwork. Assign different roles: one for Mission, another for Vision, and another for Values. Collaboration makes the map balanced and complete.
- Keep layouts simple. Space entries clearly and avoid long sentences. A clean map highlights Fenty’s global strategy and cultural influence without clutter.
Key Takeaways
Fenty’s mission and vision emphasize inclusivity, empowerment, and innovation. These guiding principles explain how the brand transformed beauty and fashion.
They also highlight Fenty’s role in driving cultural change. Core values like sustainability and authenticity ensure long-term impact.
With EdrawMind, these statements can be turned into clear diagrams. This makes learning and analysis faster, simpler, and more effective!
FAQ
-
What makes Fenty different from other brands?
Fenty stands out for its focus on inclusivity. With wide foundation shade ranges and diverse marketing, it set new industry standards. This difference reflects its mission to empower every individual, making it both trendsetting and socially impactful. -
How can businesses learn from Fenty’s mission?
Businesses can learn the value of inclusivity and innovation. Fenty’s mission shows that connecting with diverse audiences builds loyalty. Companies applying similar principles can expand reach and strengthen trust. It can help brands stay competitive in rapidly changing global markets. -
How does Fenty influence global beauty standards?
Fenty influences global standards by promoting inclusiveness in product shades and marketing. It inspires other brands to expand shade ranges and adopt diverse campaigns. This influence reflects Fenty’s vision to reshape beauty into something universal.