Many marketing plans miss the mark because the basics aren’t clear. One of them is the 4 Ps of marketing mix that guide how a product is priced, promoted, placed, and presented.
This article breaks down the marketing mix, explains how the 4 Ps of marketing mix work, and shows how to apply each one to your campaigns. It’s a simple guide for building a ber strategy from the ground up. So, if you're launching a product or improving results, keep reading to see how it gives you a clearer path to better marketing.
In this article
What is the Marketing Mix
The marketing mix is a strategic framework used to plan how to offer the right product to the right people at the right time. It’s built around four key elements: product, price, place, and promotion. Together, these are known as the 4 Ps of marketing. Each part affects the others, and all four need to work together to support your goals.
When done right, it helps companies stand out and connect with their target market. You’ve probably noticed ads, deals, or messages that feel right, and that’s no accident. They come from a solid understanding of the 4 Ps of marketing mix.
This marketing tool shapes everything from what you buy to how you feel about a brand. Learning how they work can help improve how products are launched, promoted, and sold. Every b marketing plan starts with this step.
The Four Ps of Marketing Mix and Example (Template)
The marketing mix gives you a structure with which to work. You look at four areas - product, price, place, and promotion - and make sure they all work together. Each one plays a role in how your product reaches your customers. Here’s a breakdown of them, and you’ll see what to include.
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Marketing Mix: Product
Product in the marketing mix refers to tangible or intangible offerings. It can be a physical item, a service, or a digital offering. What matters is how well it solves a problem or meets a need. Consider design, features, variety, packaging, and quality.
Ask yourself:
- What are you selling?
- What makes it unique?
- What does it look like?
- What problems does it solve?
Example:
A brand launches a skincare line for sensitive skin. Their product line includes a gentle cleanser, toner, and moisturizer. It’s fragrance-free and dermatologist-tested. You’d need to list the ingredients, benefits, and what makes it stand out in the market.
Marketing Mix: Price
Price in the 4Ps of the marketing mix affects how people see your product. You’re not just putting a number on it. That number shapes how they feel about what they’re getting. The price should reflect the value and match what your buyers are ready to pay. You need to look at what your competitors charge.
Think about:
- What pricing strategy fits your product?
- Will you offer bundles, promos, or discounts?
- How does your price stack up against similar products from your competitors?
Example:
A budget-friendly shampoo brand might offer a lower price but highlight quality. Another might go for premium pricing and focus on natural ingredients.
Marketing Mix: Place
Place in the 4 Ps of marketing means where people can find and buy what you’re selling. You need to think about your audience. A b place strategy means your customers don’t have to go out of their way to find you.
Ask:
- Where do they shop?
- How do they prefer to buy? Will it be sold online, in stores, or both?
- Which platforms or locations reach your target buyers?
- Is your product available where and when your customers need it?
Example:
The skincare brand sells through popular e-commerce sites and selected physical stores. They also have a website with free shipping promos.
Marketing Mix: Promotion
The promotion covers all the ways you tell people about your product. It covers advertising, social media, influencer marketing, events, and more. Promotion should match your product and where your customers spend time. Messages should feel natural, helpful, and clear, not just loud “look at me” ads.
Think about:
- What channels do your customers use?
- Do you need to build awareness or push sales?
Example:
The brand sends PR kits to beauty vloggers and runs Instagram Reels showing real customers trying the products. They also post skincare tips on their products.
So, what about the rest?
Most people talk about the 4 Ps when they bring up the marketing mix. But there’s also an extended version with three more: People, Process, and Physical Evidence. These help when your product is a service or if you want to improve the entire experience.
People
People refer to anyone involved in delivering the product or service. Staff, support teams, or delivery drivers can shape how customers feel.
Example:
A food delivery app should train its riders well. Polite and on-time service can lead to repeat orders.
Process
Process in the 7 Ps of marketing mix is how the service is delivered. Is it fast, smooth, and easy?
Example:
A spa that lets customers book and pay online and then confirm via text gives a better experience than one that takes phone calls only.
Physical Evidence
Physical evidence in the marketing mix is what people see or experience when dealing with your brand. It helps build trust.
Example:
For a clinic, this could be clean waiting rooms, uniforms, and clear signage. For online businesses, it could be user-friendly websites and professional packaging.
Create the 4 PS of Marketing Mix With EdrawMind
Before jumping into execution, you need to lay everything out. Your product, pricing, promotion, and place should all connect. A clear view of your marketing mix helps you stay focused. It also shows what part needs fixing and what’s already working.
You can map it out manually or save time using a digital tool. A mind mapping tool like Wondershare EdrawMind helps you create the 4 Ps of marketing mix from scratch or using a template. Plus, it’s easier to explain the strategy to your team when everything is visual.
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Key features
EdrawMind is an easy-to-use mind-mapping tool made for people who want their ideas to make sense on screen. Here are more reasons to try it:
- AI-powered mind mapping: Turn your notes, slides, or text into mind maps. You can also convert the mind map into a slide deck, audio, or video.
- Over 15,000 templates: Find a 4 Ps of marketing template, or explore designs shared by other users.
- Custom layouts and styles: Pick from 22 layouts, 47 themes, and hand-drawn looks to match your branding.
- Work with your team in real-time: Brainstorm, edit, and build ideas together on any device.
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How To Create the 4 PS of Marketing Mix
Here’s a step-by-step guide on creating a 4 Ps of marketing mix using EdrawMind:
Step 1
Download and install EdrawMind on your desktop. Open it and log into your account.
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All templates below are free to access, view, and edit. You can download the template or the upgraded version for free as well.
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Step 2
On the left side of the screen, click Gallery. Search for a 4 Ps of marketing template. Choose one that fits your preference and duplicate it.
Step 3
Fill in your info. Add your product, price, place, and promotion details. Keep it clear and simple so anyone on your team can understand it at a glance.
Step 4
Customize the marketing mix. At the top menu, go to the Page Style tab. Then, go to the Themes dropdown to try different color schemes. You can also open the right panel to adjust the layout and design.
Step 5
Once everything looks good, export your work. Go to File > Export and choose the format such as image, PDF, Word, or slides. Save it and share it with your team.
How to Use the 4 PS in Marketing Strategy
You already know what the 4 Ps of marketing mix are. Now, it’s time to use them in a marketing plan. This part shows how to connect the dots and make smart choices for your brand.
Define Your Product
Start with the basics. What are you selling, and why should anyone choose it?
Let’s say you’re offering a $12 natural deodorant. It’s aluminum-free and safe for sensitive skin. That’s your product. But it’s more than just what’s inside the bottle.
Think about what makes it stand out. Maybe it lasts 24 hours. Maybe it smells fresh without synthetic fragrance. Maybe it's cruelty-free and made in small batches.
Those little things matter. They help people decide why your product is worth trying.
Set Your Pricing Strategy
Don’t just pick a number. Know your costs, your competition, and what your target market expects.
Say it costs $3.50 to make each stick and $1.50 to pack and ship. That’s $5 total. You price it at $13 to cover expenses and leave room for profit.
Now check similar brands. If others sell at $10–$15, you’re in a good range. You can offer a $35 three-pack bundle or a buy-one-and-take-one (B1T1) promo.
Test what works. Stay flexible.
Choose Your Place
Where do your buyers shop? That’s where you need to be.
For a deodorant like this, you could sell through your website and platforms like Amazon or Target’s online marketplace. Also, try smaller, eco-conscious shops.
Make it easy to buy. Offer free shipping at $25. Add 2-day shipping in major cities.
And think about wholesale. Local gyms or zero-waste stores might want to carry your product.
Develop Your Promotion Plan
Your message needs to be clear and real.
Try a headline like “No aluminum. No harsh stuff. Just results.” Use reviews. Post before-and-after photos. Run Instagram ads with a $10 budget per day.
You can also use email. A short welcome series with a discount code can bring people back to your store.
Integrate and Align the 4 Ps
All four Ps should support each other.
Your $12 price matches the quality and clean ingredients. It’s sold in places your audience trusts. And your message hits what they care about: safe, simple, and effective.
Conclusion
Building your strategy around the 4 Ps of marketing takes time, and it’s easy to miss a detail or lose track of your plan. So, you need a simple way to map it all out.
You might have notes everywhere. Or maybe your ideas feel clear in your head but not on paper. It gets more challenging when working with a team.
EdrawMind can help you visualize your ideas and turn the 4 Ps of marketing into a real, workable plan. You can see everything in one place and update your diagram anytime. Try it out and see how much easier planning can be.
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